The average day across the Holiday Season period (Nov 1 – Dec 21) sees 1.5x traffic compared to the average September or October day.
Retail traffic trends: 4 takeaways for online retailersĭespite this decline, Holiday Season traffic remained highly elevated compared to normal months. Bot & data center traffic accounts for up to 23% of Cyber Five totalĩ. 53% of Cyber Five retail traffic comes from mobileĨ. Holiday Season demand for electronics surgesħ. Early access sales drive Thanksgiving traffic rushĦ. Black Friday remains biggest day: Traffic 3x regular October shopping dayĥ. Cyber Five still dominates holiday shopping trafficĤ. Holiday shopping consumer behavior: shopping started earlier than everģ. Holiday Season online retail traffic declined 7% YoYĢ.
Note: All YoY comparisons are normalized for a changed retail sample, unless otherwise indicated. Here are the 8 key Holiday Season shopping statistics and insights and 4 key takeaways you need to know from 1.7 billion visitors to prepare for the 2023 shopping season. Although visitors only see a waiting room page when a website or app experiences traffic overload, Queue-it has insight into all traffic requests while the virtual waiting room is in place. Queue-it provides a virtual waiting room solution that helps retailers prevent website crashes and control traffic surges to their websites and apps.
Discover the key holiday shopping traffic insights and stats you need to understand consumer behavior and prepare for the 2023 Holiday Season. 21, 2022, to get the answers to this question and more. In the 2021 Holiday Season, ecommerce web traffic grew a massive 57% year-over-year (YoY).īut with inflation surging and a return to brick-and-mortar shopping, the question on every online retailer’s mind was: can these numbers repeat themselves in 2022?Īt Queue-it we tracked 1.7 billion visitors across 65 retailers worldwide from Nov.
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